We're looking forward to attending MAG's Mid-year Conference and Tech Forum in February. Hal Granoff will be sharing how device and behavioral intelligence are crucial for merchants who want to privately and securely process payments without a reliance on cookies.
Full session details below:
Future-proof your payments strategy with device and behavioral intelligence
Like a fingerprint, no two mobile or web devices are exactly the same – and a unique profile can be created for each one. Similarly, human behaviors can also create unique data points that help establish individual profiles. All this data can be collected and analyzed to help process payments in a private, secure, and effective manner. So why aren’t more merchants leveraging this technology? With browser companies increasingly stepping away from the use of third-party cookies, merchants need to look more to device and behavior for accurate data signals.
This session will cover:
- Device and behavioral data what does this really mean?
- The dim future of cookie-based identification
- How positive identification helps prioritize both privacy and security
