Ethos & values
Digital identity is built on digital trust. The implications of this simple statement are huge: it means that any conversation or interaction around digital identity also has to take privacy, accountability and ethics into consideration. Digital trust, like any form of trust, has to be earned.
It’s something that we understand and embrace. We're working to build a fairer, more equitable digital future for everyone, and that mindset is etched into our core values and ethos as an organization.
Our mission is reflected in our values. Simple, clear and unambiguous, we strive to ensure that they are embodied in our actions, our endeavours – in everything that we do.
We share the common belief that we can make the world a better place. With all eyes on the future, we emphasize discovery, expansion, and continuous innovation.
Our progress is built on a deep understanding of the digital world, and the people who inhabit it. Integrity, trust and transparency underpin all of our actions.
We’re all in this together – and together we inspire progress through education, innovation, and collaborative exploration.
Zia founded Callsign on 5 distinct principles, and they remain our core ethos today. They are every bit as important to us as the technology we design.
We secure users’ data – we do not sell it
We will not profit from non-profit
We champion diversity in our workplace
We will always be led by research and engineering
We are committed to the education of young people