Ethos & values
Digital identity is built on digital trust. The implications of this simple statement are huge: it means that any conversation or interaction around digital identity also has to take privacy, accountability and ethics into consideration. Digital trust, like any form of trust, has to be earned.
It’s something that we understand and embrace. We're working to build a fairer, more equitable digital future for everyone, and that mindset is etched into our core values and ethos as an organization.
Our
values
Our mission is reflected in our values. Simple, clear and unambiguous, we strive to ensure that they are embodied in our actions, our endeavours – in everything that we do.
Our
principles
Zia founded Callsign on 5 distinct principles, and they remain our core ethos today. They are every bit as important to us as the technology we design.