A consumer revolution is occurring in healthcare, with customer experience and factors such as revenue growth and digital transformation consistently in the top 4 priorities. CIO’s are presented with a challenge with the 3rd often cited priority, reducing operational costs. Callsign’s approach helps CIOs tick all the boxes.
Changing Identity to meet the needs of the Revolution
The risks associated with mistaken identity are higher for healthcare providers than other sectors. With regulation needs across PHI and PCI driving up costs and increasingly empowered consumers expecting flawless interactions, the expectations around digital transformation are huge.
The risks and challenges of identification in healthcare
Making sure that someone is who they say they are is a big responsibility for healthcare providers. Services cannot be provided without it, and the implications are broader than in any other sector.
Consumers are looking for a seamless identification and authentication experience. This becomes an even higher priority at points of care and payment. Healthcare providers need to be able to identify and authenticate in real time, without compromising security.
Under HIPAA, protected health information is considered to be individually identifiable information that is created, collected or transmitted by a HIPAA covered entity. It is more than securing an individual’s data. There is also the need to prove the person accessing the data is who they said they were after the fact.
In addition, as Healthcare Providers take payments, they are also bound by PCI compliance, SOX (due to financial record keeping) and OIG (Office of Inspector General of the U.S. Government due to providing services to the government). Regulations are constant and vary by country, state, and local requirements.
Reducing Costs while Improving IT Outcomes
The recent switch to value-based reimbursement and value-based care models turn the traditional model of healthcare reimbursement on its head, causing providers to change the way they bill for care. Instead of being paid by the number of visits and tests they order (fee-for-service), providers’ payments are now based on the value of care they deliver.
Healthcare providers are an irresistible target for the bad guys. Most breaches are initiated from insiders according to Forbes, and those who solve the security challenge will achieve fast growth rates.
Where Callsign helps healthcare providers
On one hand, healthcare providers have got to keep their customers’ data and transactions safe. On the other, they’ve still got to compete as businesses, which means delivering increasingly consumer-centric products and services. It’s a difficult balance to strike. But Callsign can help them do this in a number of instances:
Securing Your Workforce
The price of fraud for businesses is high, that's why we’re here to help.Find out how
How do you improve security when the target is constantly moving?Discover how
Reduce Operational Costs
We're helping businesses reduce the cost of authentication.Start saving
Improve User Experience
Improve user experience and security? Yes you heard right.We can help
Choice, Control and Consent
When it comes to identification, businesses should be looking at the right degree of choice, control and consent.Find out why
Location has a key role to play in verifying that someone is who they say they are.Learn why
How Callsign helps healthcare providers
While consumers want providers to guarantee the security of their data and financial transactions, they also want to get on with whatever it is that they’re doing. This is exactly where Callsign technology comes into its own.
Our solution uses thousands of data points in real time to determine identity, which means we can safely reduce authentication friction. It intuitively knows when behavior is abnormal, and dynamically introduces extra authentication steps when necessary. In this way, Callsign technology helps healthcare providers to reduce fraud, while meeting the compliance standards of regulations like HIPAA and PCI.
All of which is why, for everyone, adopting an authentication solution like Callsign is key to thriving long-term.Find Out About our Packages