As eCommerce fraud proliferates, online shoppers expect retailers to look after their digital identities, making sure their details don’t fall into the wrong hands. They also want friction-free shopping experiences. Merchants have got to deliver both.
The concern for eCommerce retailers
Shopping online has become second nature for consumers. Given the convenience and competitive prices on offer, the number of digital shoppers is only set to increase. But it’s also a risky activity. To process a payment and ship a product, businesses need huge amounts of personal data from their customers. And once a fraudster has access to a customer’s account, it’s all too easy to go on a spending spree with a genuine customer’s card details.
The risks and challenges of identification in eCommerce
From bots testing account password combinations to mass data breaches that lead to card details being sold on the dark web. With fraudsters finding ever more sophisticated ways to gain access to accounts, a range of challenges have arisen for eCommerce organizations:
Although eCommerce businesses are under huge pressure to identify fraudsters before a transaction can be completed, it’s often far from obvious that fraud is taking place. Take the example of an account holder changing their delivery address. In most cases, this is a perfectly innocent activity – but if it’s not, it needs detecting and stopping. The trick is finding a way to pinpoint fraud without inconveniencing real customers.
The whole appeal of shopping online is that it’s easy. If it takes too long to log in and complete a purchase, shoppers might go elsewhere out of sheer frustration. As customers get used to things like biometric logins, they expect that friction-free experience everywhere, but also expect rigorous account security. In amongst this, businesses need to be considering access issues and deliver an experience that’s seamless for everyone – even those without smartphones.
Whether they’re based in the heart of Europe or a remote island in Fiji, if a business sells to European customers, it needs to follow the law of GDPR. Since eCommerce businesses hold a significant deal of sensitive information, that means thinking carefully about protection against data breaches.
Where Callsign helps eCommerce organizations
When eCommerce fraud occurs, businesses face big financial losses, and the inconvenience to customers can be huge. It takes a lot of work to rebuild broken trust, so prevention is better than cure. Callsign can help eCommerce businesses authenticate real users and stop fraudsters in their tracks in a number of ways:
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How Callsign helps eCommerce businesses
Offering a smooth customer experience, protecting data, identifying fraudsters – it’s a lot to deal with on top of day-to-day business. That’s why Callsign makes things simple for online retailers. Our intelligence engine seamlessly determines when shoppers aren’t who they say they are. Whether that’s cyber criminals posing as real customers, account borrowers, or bots testing stolen credentials to gain access to an account.
Callsign uses data points across device, location and behavior to identify fraudsters in real-time, before a transaction completes. Our solution can stop bots, blocking attempts by scripts or purchases from false locations. Plus, it delivers a smooth digital journey, resulting in high customer engagement and a seamless, safe experience for online shoppers. We can even help eCommerce businesses comply with GDPR.
All of this leaves eCommerce businesses to get on with what they do best – selling their products and providing great customer service.Find Out About our Packages