It’s important to warn your customers against the risks of fraud. But as it stands, most users are ignoring fraud warning messages – if they see them at all. Step in at the right time, every time, with Callsign’s Dynamic Intervention solution.
Are your customers getting the message?
The fraud warning message – like fraud itself – has become ubiquitous. And that’s something of a problem. If users are seeing the same message in the same place on every authentication journey, they’re likely to become complacent – and that’s exactly what fraudsters want to happen.
That needs to change, and Callsign’s Dynamic Interventions make that change a reality. By only interceding when a customer is at risk, it puts a stop to a bad actor trying to coach a customer past predictable warnings; and with the messages being highly tailored to the user and their situation, it locks the fraudsters out for good.
Say they don’t do anything differently as a result of seeing a fraud warning.
Expect companies to be proactive when they’re at risk of fraud.
Would want to be able to interact with a warning message.
Forewarned is forearmed
This Callsign-commissioned report combines consumer and industry research to outline the problems with existing approaches to scams with insights from behavioural science to show how friction, nudges and data can ensure you get your customer's attention at the right time and in the right place.
A tailor-made solution for every user
Unlike static warning messages, dynamic interventions work.
And because the messages can be tailored to every interaction for every customer, they’re more likely to keep on working long after the incident has passed.
That educational aspect helps keep customers and their transactions safe from malicious fraudsters; something close to the heart of any organization.
Because customers are only alerted at a point of danger, they’re more likely to remember the risks, and avoid them in the future
Bad actors can’t coach their victims through a user journey where they can’t predict when a warning appears, and what it says
Instead of repetitive and easily ignored generic warnings, be distinctive and clear with focused messaging