Request a demo

Find out today the difference that Callsign’s unique solution can make to your business.

Seeing is believing.

General enquiries, support and press

By submitting this form, you agree to Callsign’s Privacy Policy

Success

Error

Thank you for your request

Success

In the meantime, connect with Callsign for insights on authentication and fraud prevention

Back to Knowledge & Insights

Don’t Treat Your Customer Like a Criminal

Customer Experience Digital & Commerce

"Many organizations employ onerous identity corroboration methods at account creation and login.

Security and risk management leaders can create a foundation of trust with their customers by transforming their approach to customer identity validation with new technologies and strategies"

"Legacy tools — such as knowledge-based verification, or one-time passwords (OTPs) — frequently result in customer frustration, which leads to abandonment of enrollment, login or purchase". According to Gartner*, "organizations should be looking to implement an adaptive approach to authentication, enabling the selective and intelligent application of friction appropriate for the action that the user is attempting."

This Gartner report highlights how you can improve customer experiences throughout authentication journeys by establishing a greater understanding of the customer and managing the risk associated with each interaction.

*Gartner, Don’t Treat Your Customer Like a Criminal, Tricia Phillips, Jonathan Care, Akif Khan, 1 July 2021

Fill in the form to get your copy

By submitting this form, you agree to Callsign’s Privacy Policy

Success

Error

Thank you

Want to read more?

SEE A FULL LIST OF OUR LATEST NEWS AND ARTICLES.

Go to knowledge and insights